Create a website
A web presence is a must these days if you want to grow your interior design business substantially. Starting from creating a free profile on social media sites like Facebook, Twitter, and Pinterest, to building a professional looking site with an engaging about page and business model, down to choosing your platform and editing it regularly – all of this takes time and effort!
It’s important to remember that no matter what kind of interior designer you are, people will still associate you with being knowledgeable in designing furniture or housewares. You don’t need to be trained in art school to run successful marketing strategies through blogging, sharing your work via social networking sites, and responding to comments and messages.
Interior designers can make some good money so they aren’t necessarily in a rush to promote themselves, but at the same time, they want their designs to get noticed. Creating your online persona just as yourself can limit your growth.
There are many ways to create a niche online community around your passion for interior design while also promoting your services. By investing time into developing your design skills and letting others know who you are, you’ll find success!
Publish a blog
Writing a blog is not like writing for other media types like a newspaper or magazine. You do not have to worry about how many words you need to get through in a given length time frame. As long as you keep posting content, your readers will come back to find more interesting information!
Your audience can arrive at any time of day since it does not matter what computer or mobile device they are using to read your site. It is also easy to add posts to your schedule; you can publish new material at any time without interrupting another work-schedule.
Interior designers are often self-employed so their workload fluctuates throughout the week. This makes being able to write consistently one of the most important social media marketing tips for interior design professionals.
Once you have written down all of your priorities, you can start trying to form them into action. By doing this, you will be giving yourself some extra time to focus on other things that are just as important to your business.
Buy advertising space
As mentioned before, creating your social media profile is only half of the marketing puzzle. The other part is buying ads to promote your business!
Finding an appropriate platform to advertise your interior design firm can be tricky at first, but do not worry! There are many ways to find the right place for you to spread your interior designer wings.
You may already have a source that would work well for your business, such as their website or Facebook page. If yes, great! You are more than likely very familiar with these platforms, and promoting yourself on them is probably done by now.
But what about Instagram? Or YouTube? What if someone wanted to visit your company’s website instead of yours in the mobile app? Luckily, there are tools designed just for those things!
There are several free tools you can use to test your ad campaigns on all major social media sites. Some even allow you to monitor the performance of each campaign across devices and networks!
Start engaging on the social media sites
After you have picked your favorite interior design site, it is time to start interacting with the community! Starting off by commenting on posts and giving feedback to other users will help you gain recognition for your excellent skills as an artist and/or designer.
Interior designers that are well-known also share pictures of their work, use Instagram to show off new projects, or update followers on what materials they used in a recent project.
By doing these things, you can get inspiration for next projects, connect with others who may be able to help you find supplies, and promote your own talent.
That is why it is important to contribute to the art world via the internet – you earn credit for being an expert and people learn from you by reading about your career and life.
Provide a quality experience
As an interior designer, your services are valuable to your clients. You take time out of your day to visit homes, assess their space, and create new spaces or give suggestions to improve upon current ones.
Your client is paying you to help them enhance their home, so it is important that they feel comfortable using you as a resource.
It is very common for people in the design industry to be close friends with other designers. By being part of this circle, you will run into many professionals who know about how to successfully market yourself through social media.
These individuals may even share tips and tricks free of charge! While it is nice to have all of these resources, make sure to evaluate whether these strategies are truly effective before investing too much time and money into them.
There is no one way to succeed when it comes to marketing via social networks, which makes it hard to recommend any specific courses or tutorials.
However, there are some general guidelines that can apply to most situations. In this article, we will talk more about what not to do when promoting your business on social media.
Customers are always priority
As an interior designer, your customers are someone’s dream or nightmare. If their dreams come true, they’ll do anything to have what you designed made and installed.
If they find something they like online but it doesn’t seem quite right, they will probably go looking elsewhere.
So keeping up-to-date with all of the various platforms can feel overwhelming at times!
That’s why we have created some tips that will make sure you don’t spend too much time socializing and instead use those resources to connect with your audience, promote new products and services, and respond to comments and messages.
Here are our top five easy ways to manage your Instagram account as an interior design professional.
1. Use hashtags intelligently
This is one of the most important things to know when using Instagram as an interior designer.
Too many people add #hashtag to everything and then get lost in the sea of pictures that look the same.
It becomes hard to determine if what they posted was intended to be seen by others or not.
Also, people may use the hashtag as a way to brag about how popular their business is which looks less authentic.
To avoid this, try to use hashtags that relate to your field or area of expertise. For example, if you are designing a bedroom, use bedding, room ideas, or even just “bed�
Helpful tips to boost your online presence
Online reviews are one of the most powerful ways to improve your online reputation as an interior designer. Whether you’re reading them or writing yours, make sure they’re solid and fair.
It’s important to note that not only does it benefit you, but also other professionals in the field who may look up your business.
Your colleagues will likely see what comments others have made about you and how you handle yourself professionally. In fact, these reviews can be used by potential customers!
So why should you care? Because people talk about their experiences with you, and those experiences could either hurt or help your image.
Avoid engaging in arguments or disputes with reviewers. Even if you feel strongly about something, keep things civil. You don’t need any bad publicity.
Link your website to social media
After you have designed some new furniture or redecorated an area, it is important to get the word out about your work!
Design websites feature a contact us form or link to your email account so that interested parties can send you messages, ask questions or comment on your work.
This is especially helpful for interior design professionals as they may be looking to collaborate with you or find someone else who does similar work.
Link your Instagram profile to your personal email so that people can message you directly
Use all of the available features of Facebook to promote your business
Run ads on Facebook to promote your services and products
Post pictures of your designs and talk about them
Add links to your website and/or other social media profiles to increase engagement
Interior designer accounts are not only used to market your services, but also to connect with other designers. People create their own groups and chat with each other, which is great way to meet others in your field.
These settings allow you to see what types of conversations are happening and help you determine if this group is right for you.
Respond to customer comments
As we already mentioned, being interactive with your customers is one of the most important things you can do as an interior designer. But what kind of interactions are worth doing?
Interacting with reviews or comments under posts is a great way to respond to someone who has done business with you. It adds some social proof that people have enjoyed meeting you and your services!
If there’s something they didn’t like about a project, then letting them know why it wasn’t good enough makes them feel better. If there’s something they wanted but you don’t offer that product anymore, tell them so they can look into other options.
This site offers free tips on how to handle review comments, so check that out. They also give practical ways to manage your online reputation which help keep your image positive. How to stay organized with all of this information is covered too. These are pretty straightforward resources, so look through those if you need extra advice.
